Kashmir's first podcast · since 2016

Kashmiri stories,
told in podcast.

Mashq Records is a media, podcast and music house from Jammu & Kashmir. Founded in 2016 by award-winning broadcaster RJ Umar Nisar, it has grown into the valley's most-heard platform for credible conversation, culture and music — recorded in Kashmiri, released for the world.

500+ episodes 400M+ views 600K+ subscribers
Who we are

Stories that matter. ... Conversations that travel!

Hosted by RJ Umar Nisar, Mashq Records Podcast is a Kashmir rooted conversation platform bringing together some of the most compelling voices from cinema, music, politics, culture, business and social impact.

Since 2016, the podcast has produced 500+ episodes and reached 500M+ views across platforms.

“Mashq Records isn't just a podcast — it's a platform for Unfiltered talks....”

Started in valley... now global!

What began in Srinagar now reaches a worldwide audience — over 600 million views and more than 600,000 subscribers. From Bollywood storytellers to grassroots changemakers, politicians to poets, Mashq gives Kashmiri voices a stage and the world a window into the valley.

What we make

Three crafts, one studio.

Conversations, music and culture — produced end to end, from the first idea to the final master.

01

The Podcast

Kashmir's first podcast, updated weekly. Long-form, credible conversations with officers, entrepreneurs, artists, administrators and cultural voices — 500+ episodes and counting.

02

Music label

An independent label producing original music videos that capture Kashmir's culture — with collaborations reaching Bollywood directors with National Awards.

03

Social impact

Public-interest storytelling on mental health, youth, climate and child rights — including a UNICEF partnership for COVID-19 vaccine awareness across Kashmir.

What we offer

More than a podcast — a full media house.

The same studio behind Kashmir's first podcast now helps brands, founders and public figures be seen and heard. From PR to production, here's how Mashq Records can work for you.

Let's work together
From the channel

Latest episodes.

Fresh from our YouTube — updated automatically. Tap any one to play it here.

Scammer? Murtaza Rafeeq | Emminer

Kashmiri mentality | Boys VS Girls | SOS rapper tufail and Arslan on Rj Umar Nisar podcast

I’m not a religious person… Imtiaz Ali on the RJ Umar Nisar Podcast

“Munni was loved by everyone on the set, but Kabir Khan sir had a special bond with her.

Iltija Mufti on love and relationships | Rj Umar Nisar Podcast

Aazadi ka matlab?

View all on YouTube
Featured voices

From the mic of Mashq.

Leaders, artists and changemakers who've sat across the table. Tap a name for the full story.

See all guests
The voice behind Mashq RJ Umar Nisar · Founder & Host
The voice behind Mashq

Hosted by RJ Umar Nisar

Born in Tral, Pulwama and based in Srinagar, Umar is among India's leading podcasters — a three-time UNICEF national award winner, a TEDx speaker and a radio jockey. He founded Mashq Records in 2016 as Kashmir's first podcast, and has hosted everyone from the Chief Minister of J&K to grassroots artists.

His work earned the Best Content honour at the Radio4Child Awards in 2022 and 2024, and a UNICEF partnership during the pandemic to spread vaccine awareness. The intent runs through everything the studio releases: media made by Kashmiris, for everyone willing to listen.

The people behind it

The Mashq team.

The Brains that turn a conversation into an episode...

Rj Umar Nisar
Rj Umar Nisar Host & CEO

RJ Umar Nisar is an award-winning podcaster, TEDx speaker, UNICEF awardee, and Google Creators Collective member.

Host & CEO of Mashq Records Podcast, he brings India’s most compelling voices to a national audience.

Ada Bhat
Ada Bhat Co-Founder

Ada Bhat is the Co-Founder of Mashq Records, shaping its creative vision, storytelling, and digital identity.

She works across content, culture, and media to build ideas that connect Kashmir with a wider audience.

Vishal Rana
Vishal Rana Creative Head

Vishal Rana is the Creative Head at Mashq Records, driving the brand’s creativity, content strategy, and visual storytelling.

He leads ideas that turn culture, people, and stories from Kashmir into impactful digital content.

Ekta Sharma
Ekta Sharma Communications Officer

Ekta Sharma is the Communications Officer at Mashq Records, driving strategic communication, relations, and brand messaging.

She helps shape the company’s public voice and strengthen its connection with audiences, partners, and the media.

Suzain Noor
Suzain Noor Production Head

Suzain Noor is the Production Head at Mashq Records, overseeing production, guest coordination, logistics, and on-ground execution.

She ensures every project runs seamlessly, from planning and scheduling to studio production and final delivery.

Muhammad Sahban
Muhammad Sahban Coordinator

Muhammad Sahban is a Coordinator at Mashq Records, working closely with interns and the wider team across podcast production, guest coordination, scheduling and daily operations. He helps manage workflows, supports interns and ensures smooth coordination between creative, production and administrative teams.

Adv. Tawseef Bhat
Adv. Tawseef Bhat Legal Advisor

Tawseef Bhat is the Legal Advisor at Mashq Records, providing legal guidance across contracts, partnerships, content, and business operations.

He helps ens is the Legal Advisor at Mashq Records, providing legal guidance across contracts, partnerships, content, and business operations.

2016
Kashmir's first podcast
500+
Episodes produced
400M+
Views worldwide
UNICEF national awards
As seen in

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